H&M Launch Red Carpet Eco Collection

H&M have launched an all American vintage insipred collection made from  sustainable materials like organic cotton, hemp and recycled polyester. Hats off to H&M who have got some great ‘stand out’ pieces (my favorites are below) as well as flying that ethical flag with a press release stating “This collection shows how important sustainability is to H&M,”…

In stores from April 12th 2012, (100 stores nationwide) expect snaking ques and for me to be at the front!!

Original Article here and image rights to H&M

Fashionsus x



Sustainable Retail is a Must-Do for 2012

WGSN have decided that ‘Recycling and upcycling are becoming differentiators for brands and retailers targeting a growing number of consumers for whom eco-friendly is the new normal.’ (Ball,J,2011)

Sustainability in the fashion industry has been described as a trend by some people, but according to WGSN, sustainable retail is here to stay, and essential for the development of retail brands in 2012…

Continue reading