M&S. Setting the Sustainable Standard

Good afternoon!

Iv been working on a new text this morning (The Green Marketing Manifesto, John Grant) and my reading has made it very clear who the leaders are in retail sustainabilityM&S have been (and continue) to set outstanding ethical standards in the retail industry

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The New Rules of Green Marketing by Jacquelyn Ottman


Jacquelyn Ottman showcases 20 years of marketing experience in this fab book. Putting fashion aside, it gets to the ‘knitty gritty’ in terms of green marketing theory and provides anyone with an interest in sustainability a wealth of background information and marketing advice…

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Sustainable Retail is a Must-Do for 2012

WGSN have decided that ‘Recycling and upcycling are becoming differentiators for brands and retailers targeting a growing number of consumers for whom eco-friendly is the new normal.’ (Ball,J,2011)

Sustainability in the fashion industry has been described as a trend by some people, but according to WGSN, sustainable retail is here to stay, and essential for the development of retail brands in 2012…

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Lily Love

Model and Cambridge graduate Lily Cole has launched an eco range of clothing with Isobel Davies and Alice Ashby called North Circular. An ambassador of  eco fashion, Lily’s range of knitwear is pricey but eco-chic and hand knitted using wool from rescued sheep…

check it out http://thenorthcircular.com/catalogue

Fashionsus x

The Story of Stuff

Fashion sustainability is a HUGE topic that covers ethical trading such as child labour and fair wage to water usage, after care, over consumption and fast fashion…

Read more for a youtube vid that was shown to us in a NTU lecture and explains ‘the story of stuff’. Its an easy watch and a very good place to start in terms of understanding sustainability as a bigger picture (not just in the fahion industry!)

Fashionsus x

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